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North TK · Narrative intelligence
Applied AI · Marketing Vertical AI · Communications

Narrative infrastructure for modern communications teams

Better stories, faster, at scale

North TK turns company insights into narrative intelligence

Vertical AI for Marketing & Communications
Built on Real Company Signals
Outputs that connect to Pipeline
Authentic and Traceable By Design
Today's challenges

Your story is hiding in plain sight

Customer insights, competitive intelligence, product developments, and strategic information from sales calls, internal meetings, events, board discussions, and ad-hoc conversations are either not captured, or are captured but there is no mechanism to surface, organize, or systematize that information into actionable marketing strategy, content, and campaigns.

01

Campaigns ship late

The story isn't ready when the moment is. A launch lands without a narrative. An announcement goes out with messaging nobody pressure-tested.

02

Coverage stays shallow

Without a structured body of evidence to draw from, a company gets reduced to its most recent press release. The narrative becomes whatever a journalist decides.

03

Proof points disappear

A customer says something remarkable on a call. Nobody writes it down. Six months later, there isn't a single name to put on the record.

04

Sales and marketing diverge

A prospect hears one thing on a call and something different on the website. The disconnect erodes confidence exactly when trust matters most.

05

Executive messaging drifts

The CEO says something in a board meeting that contradicts the CMO at a conference. Neither one was wrong—there was no system keeping them aligned.

06

Volume without value

A high volume of content ships that doesn't connect to anything. Lots of output, no story, and no consistent body of evidence for AI systems to surface.

07

Competitive windows close

A competitor's move creates a 48-hour opening. By the time a draft clears approval, the moment's gone, and the company that moved first owns the narrative.

08

The bigger story gets missed

Product marketing briefs the room on new capabilities, but nobody connects the release to the company's larger themes—a missed chance to reach beyond the target buyer.

09

Onboarding starts from zero

Every new comms hire reconstructs the story from scratch. No repository, no signal bank, no record of what worked. Institutional knowledge walks out the door.

The platform

North TK mirrors how your team is structured to work

North TK is software purpose-built to help marketers capture and discover signals that, when intelligently managed, become the foundation for authentic stories and winning campaigns.

  • Capture company knowledge at the source
  • Shape raw signals into narratives
  • Execute and distribute them to the right audiences

North TK moves storytelling work forward with automation without removing humans from the most important parts of the creative process.

It mirrors how marketing teams are structured to work, but cannot keep pace due to the speed and complexity of modern organizations—using specialized, single-purpose agents that autonomously access, discover, review and organize storytelling signals from across your organization on your behalf.

The foundation

An intelligent foundation for storytelling that scales

  • Captures everything your organization knows—calls, docs, founder conversations, past content—and structures it into accessible intelligence.
  • Generates on-brand content at scale using your voice, your data, and your story—not a generic model.
  • Tracks the provenance of every claim so you always know where a fact came from and whether it's still accurate.
  • Maps narrative relationships between entities—products, people, proof points—so narratives build on each other, not beside each other.

Connectors

Pulls from Notion, Slack, Gong, Granola, Google Drive, and any application where enterprise knowledge lives.

Vault

A structured repository of every asset, brief, transcript, and approved message—organized, searchable, and ready to brief any content generation task.

Story graph

Maps the relationships between your proof points, personas, products, and narratives—so every new piece of content draws from a coherent, connected narrative world.

Provenance layer

Every generated claim links back to its source. Outdated facts surface automatically. Your narrative stays grounded in what's actually true.

Methodology

From raw signal to published narrative.

Four stages. One continuous intelligence layer running underneath all of them.

Raw organizational intelligence
Calls, decks, threads, releases, founder updates
01

Signals

Extract candidate facts and quotes from raw source material, with full provenance back to the original document.

02

Briefs

Reviewed signals are shaped into structured briefs, the point of view before it becomes a story.

03

Storylines

Briefs are woven into a coherent narrative arc, the connective tissue most portfolios are missing.

04

Campaigns

Storylines ship as coordinated, channel-ready output: press, social, LP updates, sales enablement.

Provenance & voice runs underneath every stage as the sourcing and consistency layer
Always on
Published narrative
Coherent story, out in the world, on brand, approved by a human at every step

Your stories are already happening. North TK makes sure you find them first.

See how it works →
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Storytelling for world-changing companies.
Jason Throckmorton
Jason Throckmorton
Co-Founder
LinkedIn
Cristina Pena
Cristina Pena
Co-Founder
LinkedIn

We're hands-on, high-impact partners at your most important moments in growth.

We've founded agencies, led programs for some of the greatest companies in the world, and spent decades learning what actually helps a business drive recognition, relevance, and revenue.

We built Title TK to do things differently—senior operators that view our job as closing the gap between the aspirations of the organization and the current outcomes it is achieving.

At the heart of Title TK is North TK, a scalable storytelling framework and platform that's purpose-built for the specific use case of helping marketers capture and discover signals that, when managed in a pipeline or workflow, become storytelling gold and the foundation for winning campaigns.

Our work drives three outcomes:

Recognition
Relevance
Revenue

Recognition: building awareness in your market.

Relevance: owning your category.

Revenue: growing the business through narrative that performs.